Serena Van Der Woodsen has that kind of beauty that doesn’t really ask for attention but somehow always gets it anyway. She looks like she just stepped out of golden light, hair falling in those soft, messy blonde waves that always somehow look better when they’re a little undone. Her makeup is barely there but still glowing, skin that looks warm and fresh and glossy lips. There’s always this sense that she could be going anywhere or nowhere at all, like her style is just an extension of wherever her life is pulling her that day. Even when she’s standing in a room she feels like movement, like people are always watching her because they can’t quite figure out what she’s going to do next. She’s effortlessly iconic in that Upper East Side way, while also being a little unpredictable and untamed like she could either light up a party or disappear from it halfway through.

Perfume Collection

Yves Saint Laurent Libre Eau de Parfum Intense feels like Serena’s main scent, bold and golden and a little bit addictive, as if she walks into a room and the air changes before she even says a word. Burberry Goddess is more delicate but still very her, warm vanilla and creamy sweetness with that effortless glow. Mugler Alien Goddess is the more magnetic side of her, luminous and slightly otherworldly, like she has that kind of presence that feels a little unreal up close, warm but powerful and impossible to ignore.

Her Body Mists

Champagne Toast by Bath & Body Works is very Serena in that sparkling, golden way, sweet and bubbly with a celebratory feel that makes her seem like she’s always walking into something fun, even when she’s not planning to stay long.Into the Night has that deeper, more glamorous edge to it, warm and slightly dark with a kind of evening energy that fits her Upper East Side nights when everything feels a little more intense and cinematic. And Victoria’s Secret Bare Vanilla is her softer side, cozy and warm and slightly addictive, like the version of her that’s more relaxed, a little vulnerable, and still effortlessly beautiful without trying.


Body Wash & Lotion

Victoria’s Secret Bare Vanilla for Serena’s skin that still holds the memory of perfume from the night before and just gets better as the day goes on. Susanne Kaufmann Body Wash is cleaner and calmer, almost spa like, the kind of freshness that smells like she just stepped out of a quiet hotel bathroom somewhere expensive and far away.



St Barth Vanilla Body Lotion has that rich and glowy warmth that clings to her skin and clothes in a really effortless way, always smelling faintly sweet and expensive without meaning to. L’Occitane Almond Milk Concentrate is smooth and creamy with that fresh out of the shower softness.


Hair Products: Shampoo & Conditioner, Hair Serum

Kérastase Elixir Ultime Shampoo and Conditioner gives Serena that expensive looking blonde hair that always seems full and glossy in the prettiest way. Olaplex No.7 Bonding Oil is what keeps everything looking soft and silky, adding shine to her waves so her hair catches the light every time she moves.


Extras: the items laying around as decor

Serena’s extras are casually luxurious, they’re the kind of things that end up looking iconic just because they belong to her. A gold Prada makeup bag is so Serena, glamorous yet slightly chaotic, probably filled with lip glosses, receipts, perfume samples, and things thrown in last minute before running out the door. A hair comb feels oddly fitting for her too, something simple she’d keep in her bag or on a bedside table to quickly fix her hair. And the White Barn Vanilla Bean Candle makes her room feel warm and cozy, sweet in that soft late night Manhattan apartment way that turns everything golden as it gets dark.


Makeup Essentials: Eyes, Base, Lips

Eyes: Bronzed and Natural

Dolce & Gabbana Secret Eyes Mascara gives Serena those dramatic lashes that make her eyes stand out, a little smudgy by the end of the night in a way that somehow only makes her prettier. The Yves Saint Laurent Couture Variation Eyeshadow Palette feels very her when she wants extra glamour with a warm shimmer.

Base: Flawlessly Radiant

Charlotte Tilbury Airbrush Flawless Foundation gives Serena that glowing, perfected skin look she always seems to have at parties and events. Lancôme All Over Concealer is what keeps her skin looking bright and awake after long nights, blended in quickly so it never loses that natural quality. And Charlotte Tilbury Highlighter is the finishing touch that makes her whole look catch the light, giving her that signature golden glow like she’s permanently standing in Manhattan sunset lighting.

Lips: Nudes & Gloss



Dior Addict Lip Maximizer is most like Serena, glossy and plumped with that glamorous Upper East Side energy that makes her lips stand out the second she walks into a room. YSL Rouge Volupté Shine Lipstick is softer and more effortless, giving her lips that warm wash of colour that looks luxurious without seeming too planned out. And Guerlain KISSKISS Bee Glow Oil adds that final sheer glow, making everything look fresh, hydrated, and slightly golden, as if her makeup always melts perfectly into her skin by the end of the night.

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