Gretchen Wieners has that super put together kind of pretty that doesn’t really look accidental, even if she’d insist it is. Her hair is always glossy and smooth, like it’s been straightened or blow dried even when it’s just down. It sits perfectly without ever looking messy. Her makeup is always done but never heavy like she knows exactly what suits her face and never strays from it. Glowy skin, mascara that makes her lashes look longer but not clumpy, and lip gloss thats not too heavy. It’s very “I woke up like this”. Her nails are always done too, usually light pink or French tips, never chipped. Gretchen has the vibe of someone that always looks nice even if she’s at home in sweatpants and a baggy t shirt. Her makeup routine sits more on the natural side but there’s still a slight flush of pink to bring in her outfits’ colour palette. She always looks like she belongs in whatever room she walks into, even when she’s trying to be casual, there’s still something really intentional about her. She has that vibe where even her “no makeup” makeup still looks like effort, like there’s always a lip balm somewhere and she’s always checking a mirror even when she says she isn’t. And even if she’s just chilling, she still looks like she could run into someone important at any second and be fine.

Perfume Collection

Gretchen Wieners wears perfumes that always feel a bit more put together than subtle. Viva La Juicy and Britney Spears Fantasy are her everyday picks, sweet, girly, a little sugary, like lip gloss and pink clothes in scent form. Burberry Brit is what she reaches for when she wants to feel more polished, a bit softer and more “grown,” but still very pretty and feminine. Her scents never fade into the background, they just sit close to her and linger in a way that makes people notice without her ever trying to be loud about it.

Her Body Mists

Gretchen Wieners would always layer her perfume with body mists that feel sweet and intentional, like Amber Romance by Victoria’s Secret, Warm Vanilla Sugar, and Champagne Toast by Bath & Body Works. They’re all soft but noticeable in a girly way, adding that extra sweetness that makes her perfume feel more full and intentional. She’d spray them a bit too generously, like she wants to always smell nice without having to think about it, leaving a light trail that feels warm, sugary, and very “done but effortless.”


Body Wash & Lotion


For Gretchen Wieners, body wash would be soft, sweet, and a little more “put together” than comforting. Philosophy Cabana Girl and Warm Vanilla Sugar by Bath & Body Works fit her perfectly, giving her that light, sugary scent that feels girly and clean without being too much.

For Gretchen Wieners, lotion would be more about smelling nice and feeling smooth than anything else. EOS Strawberry Dream and Soap & Glory The Righteous Butter fit her perfectly, both giving that sweet, creamy scent that just makes everything she layers on top of it smell more put together.


Hair Products: Shampoo & Conditioner, Hair Oil


For Gretchen Wieners, her hair routine is simple but always looks perfect. OUAI Shampoo and Conditioner keep her hair soft, smooth, and easy to manage, while OUAI Hair Oil adds a light shine and keeps everything sleek with no flyaways.


Extras: the items laying around as decor

For Gretchen Wieners, her little extras are always pretty, pink, and very “put together.” A Diptyque Roses candle sits in her room, soft and floral, making everything feel a bit more polished and sweet. She keeps a rosewater hand cream nearby, always reapplying so her hands feel smooth and lightly scented throughout the day. And a Chanel pink compact mirror is never far from her, something she’s constantly using for quick checks to make sure everything still looks perfect.


Makeup Essentials: Eyes, Base, Lips

Eyes: Glittery Neutral

ColourPop Taupe palette gives her those easy neutral shades she sticks to every day, soft browns and light shimmers that make her eyes look defined without ever feeling heavy. She finishes with Lancôme Lash Idôle Mascara, adding long, separated lashes that look natural and effortlessly perfect.

Base: Flawless and Natural


For Gretchen Wieners, her base is always smooth, soft, and a little glowy without ever looking heavy. Charlotte TilburyBeautiful Skin Foundation gives her that even, radiant finish that still looks like skin, while NARS Concealer brightens under her eyes and covers anything small without feeling thick or obvious. A touch of MAC blush adds a light pink flush to her cheeks, keeping everything fresh, pretty, and perfectly in place like she’s always a bit “done” even on an ordinary day.

Lips: Glossy Pink


For Gretchen Wieners, her lips are always glossy, sweet, and glittery and without ever looking overdone. Fenty Beauty Gloss Bomb gives her that shiny, soft pink glow she loves for everyday wear, while Lancôme Juicy Tubes adds a nostalgic, juicy finish that feels very early 2000s and girly. NYX Butter Gloss sits in her bag for constant reapplication, keeping her lips smooth, slightly tinted, and always looking fresh and put together.

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